As a business owner, the first lesson you learn after launching is that you need to gain visibility. Nowadays, even if you have a niche or more traditional business like shoe repairing, it’s almost mandatory to have a presence online and you probably already know how many businesses you will have to compete with. How will you manage to get clients from the online channels? Having a website, registering your business on specialized platforms, creating social media accounts and content for them is a good place to start.
You did all that and still not much happened? Google your business domain of activity and see how far you are placed in the search results. If the outcome is discouraging, you will need search engine optimization for your online entities – SEO for short.
How does it work? Let’s say I have a SEO company based in Las Vegas. I offer great services and I’m eager to provide advice to local companies. If someone nearby needs a SEO service, they will search something like “las vegas seo” and browse the results. If I appear on the second or third page of the search results, there’s a great chance I will never be visible. I need to tailor the content of my website and optimize it for better reach, better sales, and better profits. To get targeted traffic coming to my website, I will need to include the key-words “Las Vegas SEO” in there. The search engine will identify the match and include my website in the search results. You will need to find out what the most common searches are for your specific profile.
Let’s say I have identified a number of keywords that users put in the search box and I have included “Las Vegas SEO” and other examples in my content. People will start visiting my website, but it’s equally important to have them stay there and actually engage in the content I provide.
Make sure you have original, quality content and that you will eventually respond to their needs and build a more organic client base. Ideally, your company will be recommended directly to other potential customers and you will receive reviews – which create more traffic, and so on.
Does your business need SEO? If you are online, yes, it does. You can find a huge amount of tutorial and guides for basic SEO and with determination and time to do it yourself.