If you have a presence online – be it a personal blog, a business website, an online store, a news platform, you must have heard about search engine optimization, or SEO. If not, you will be glad to find out more about a simple yet very effective tool that helps you be more visible online.
In today’s market, especially online, the competition is immensely vast and strong, because there are so many products and services to choose from! Even if you thought of a niche, it is rare that you will be the only one to provide it. Also, it has become improbable for a product to sell itself, like back in the old days, just because the quality has become relatively homogenous with the automatic means of production. Therefore, the way you market your product or service will make it or break it.
Back to the principles of SEO: when you are online, you will need people to find you. You want to cover as much as the market as possible, you want your potential clients to have the chance to decide if they want your product or not. Do a simple test and search your company on Google. If you are not among the first results or at least on the first result page, you need SEO in your life, because:
- 89% of the Internet users do not go beyond the first page of the search engine results, so you really want to be there
- 72% of users click on the first three results provided by the search engines
Now, if you have a physical store or quarters where you develop your activities, offer your services or sell your products, you want to be found easily by potential customers, this is why you really need local search engine optimization. You want to be found when a potential customer in your area looks for the product you are selling. Physical marketing remains effective and you can put banners and stickers everywhere, but you should not leave out the online users.
Local search engine optimization will literally put you on the map the moment a user searches a product or service. You need to list your business through the search engine’s application form as accurately as possible. Make sure you provide as much information as possible, as Google will first show the pages that provide the most data. Through local search engine optimization you give yourself a higher chance of proving your worth – it’s a pity to burn out your business because you simply weren’t visible in the search results.