Social media marketing has become the latest buzzword in the world of marketing. Social Media marketing refers to the marketing initiatives on social media platforms such as Facebook, Instagram, twitter and LinkedIn. It has gained tremendous importance in the marketing arena owing to its deep reach and the massive influence that it has over target segment. Many big marketers are no thinking of allocating the majority of their marketing dollars towards it or in other words it has in some sense surpassed the traditional advertisement channels in terms of importance. However, the surprising thing is that not many corporations fully understand the virtues of social media marketing and as a result they are not able to make full use of it. A better understanding of social media marketing can certainly make it the most potent weapon in any marketer’s arsenal.
There are multiple ways in which marketing can be done on social media and only a holistic approach can truly serve the purpose. In fact in order to fully use the potency of social media marketing, every marketer should have a complex social media marketing strategy in place. A social media marketing strategy will include all the necessary themes and campaigns that you want to run on the social media. A theme is something which is continuous and keeps running for a longer period of time such as a year or more. The theme that you want to have for your brand will originate from the positioning that you want to have for your brand. A brand which is positioned on safety platform will have safety as a theme. This means that your brand should get associated with anything important on safety that is happening on the social media.
A campaign is something which is short lived but more explicit. For running a campaign you must develop content and then bombard the social media with it. A campaign can be anything from a web based ad to a web page or both. The more holistic a campaign is the better it is. Running a campaign can be costly and hence corporations try to run it for a limited period of time only.
All in all, social media has come out to be the next big thing in marketing and any company which is neglecting it is actually running the risk of getting wiped out from the market.